Profiting from Invention
How many times have you thought, “I had that idea long ago?” Having ideas is only the first step. Getting your product to market is the real goal.
Profiting from Invention will develop students’ knowledge and skills in:
- Launching the Invention: Students evaluate the marketability of their inventions and develop plans to sell or license, manufacture and finance their products.
- Sales Strategy: Students consider web site design, sales/distribution channels and pricing for their products.
- Marketing and Advertising: Students develop marketing plans and design advertisements for their products.